Redd’s Flies was born from a simple realization. After years of fishing untouched mountain streams, we began spending more time on waters closer to cities—and the contrast was impossible to ignore. Urban growth, pollution, and increasing pressure on local waterways were taking a real toll on trout habitat.

Seeing firsthand how our population impacts the rivers we love inspired us to build a business with a deeper purpose. Conservation isn’t a side project for us—it’s our mission. That’s why we donate 10% of all profits to organizations restoring rivers, rebuilding habitat, and protecting fisheries for the next generation.

Trout Unlimited

Trout Unlimited is the nation’s leader in protecting and restoring coldwater fisheries. As a Business Gold Member in Georgia, we support TU’s efforts to rebuild habitat, improve water quality, and conserve the rivers trout depend on.

Native Fish Coalition

Native Fish Coalition (NFC) is a grassroots organization dedicated to protecting and preserving wild native fish. As a National Business Partner, we support NFC’s mission to safeguard native species and the waters they call home.

Chattahoochee Riverkeeper

Chattahoochee Riverkeeper works to protect and restore the Chattahoochee River through monitoring, advocacy, and community programs. As an Atlanta-based business, supporting CRK helps us invest directly in one of our home waters and the communities that rely on it.

Eastern Brook Trout Joint Venture (EBTJV)

The Eastern Brook Trout Joint Venture is a national partnership focused on conserving and restoring wild brook trout and their coldwater habitats across the Eastern United States. EBTJV brings together state agencies, tribes, nonprofits, and local partners to protect native brook trout through research, habitat restoration, and strategic conservation planning.

GoodAPI

GoodAPI works with conservation partners to deliver impactful environmental projects in the U.S. and around the world. Their work focuses on planting trees to reduce carbon emissions and creating sustainable jobs for communities in need.